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Case
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Reference no. W36172
Subject category: Human Resource Management / Organisational Behaviour
Authors: Anushka Kulkarni (Dr D Y Patil Institute of Management & Research); Santosh Patra (Mudra Institute of Communications Ahmedabad (MICA))
Published by: Ivey Publishing
Originally published in: 2024
Version: 2024-03-06
Length: 20 pages
Data source: Published sources
Topics: Indian Premier League; IPL media rights; Cricket e-Auction; Viacom18 digital; Disney Star investment; Sports broadcasting; Digital engagement; Media valuation; Global reach; Revenue enhancement; Strategic evaluation; Online platforms; Unbundling rights; Weekend matches; Global popularity
Share a link: https://casecent.re/p/197905
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Abstract

The Indian Premier League (IPL), a Twenty20 cricket league, underwent a transformative shift in 2022 as the IPL governing council conducted an e-auction for media rights, valuing them at USD5.64 billion. Viacom18 secured digital rights for USD2.57 billion, highlighting the growing significance of online platforms. Disney Star invested USD3.02 billion in exclusive TV and over-the-top rights, contributing to the IPL's global popularity and revenue. Special packages, including weekend matches, attracted diverse investors, elevating the league to the second-highest globally-after the US National Football League. Unbundling media rights increased competition, emphasizing the elevated value of digital rights. Amidst competition between Disney Hotstar and Jio, strategic evaluation became crucial for the IPL's position in the evolving sports broadcasting landscape, raising questions about global reach, digital engagement, revenue enhancement, and the pivotal role of media rights in sports property growth and valuation.

Teaching and learning

This item is suitable for postgraduate and executive education courses.
Location:
India
Industry:
Arts, entertainment, sports and recreation
Other setting(s):
2022
Teaching note
-
Reference no. W36173
Subject category: Human Resource Management / Organisational Behaviour
Authors: Anushka Kulkarni (Dr D Y Patil Institute of Management & Research); Santosh Patra (Mudra Institute of Communications Ahmedabad (MICA))
Published by: Ivey Publishing
Originally published in: 2024
Version: 2024-03-06
Length: 9 pages
Data source: Published sources
View full details

About

Abstract

The Indian Premier League (IPL), a Twenty20 cricket league, underwent a transformative shift in 2022 as the IPL governing council conducted an e-auction for media rights, valuing them at USD5.64 billion. Viacom18 secured digital rights for USD2.57 billion, highlighting the growing significance of online platforms. Disney Star invested USD3.02 billion in exclusive TV and over-the-top rights, contributing to the IPL's global popularity and revenue. Special packages, including weekend matches, attracted diverse investors, elevating the league to the second-highest globally-after the US National Football League. Unbundling media rights increased competition, emphasizing the elevated value of digital rights. Amidst competition between Disney Hotstar and Jio, strategic evaluation became crucial for the IPL's position in the evolving sports broadcasting landscape, raising questions about global reach, digital engagement, revenue enhancement, and the pivotal role of media rights in sports property growth and valuation.

Teaching and learning

This item is suitable for postgraduate and executive education courses.

Settings

Location:
India
Industry:
Arts, entertainment, sports and recreation
Other setting(s):
2022

Related

Teaching note
-
Reference no. W36173
Subject category: Human Resource Management / Organisational Behaviour
Authors: Anushka Kulkarni (Dr D Y Patil Institute of Management & Research); Santosh Patra (Mudra Institute of Communications Ahmedabad (MICA))
Published by: Ivey Publishing
Originally published in: 2024
Version: 2024-03-06
Length: 9 pages
Data source: Published sources
View full details