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This case is about the decision-making process that led André and Rosalie Hoffmann to establish InTent, a non-governmental organization that forges action-based partnerships that fight for sustainable solutions for business, people and planet. The InTent platform now counts 29 partners that include notable NGOs like the WWF, the United Nations Convention to Combat Desertification, the Club of Rome, and the Nature Positive Initiative. Also prominent within the InTent community are academic organizations like INSEAD's Hoffmann Institute that sponsor programmes to accelerate nature-positive change. In partnership with the SDG Tent, InTent makes their voices heard at major events, including one of the most closely watched gatherings of world leaders, the annual World Economic Forum in Davos.