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Case
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Reference no. W37528
Simplified Chinese language
Subject category: Strategy and General Management
Authors: Wei Zeng (Business School, Hunan University); Chunyan (Ann) Peng (Robert J. Trulaske, Sr. College of Business, University of Missouri at Columbia); Ning Su (Ivey Business School, Western University); Shuang Ni (Ivey Publishing, Western University); Ning Deng (Ivey Publishing, Western University); Zhaofang Li (Ivey Publishing, Western University)
Published by: Ivey Publishing
Originally published in: 2024
Version: 2024-03-12
Length: 11 pages
Data source: Field research
Topics: Digital culture; Digital transformation; Organizational change; Organizational culture; Talent management; General management; Human resource management
Share a link: https://casecent.re/p/198889
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Abstract

This is a Simplified Chinese version. Bosch Automotive Product (Changsha) Ltd Co, is a leading automotive parts manufacturer, and a wholly-owned subsidiary of Bosch, a multinational engineering and technology company headquartered in Gerlingen, Germany. Since 2020, Bosch Changsha had accelerated its digital transformation through building an organizational culture that embraces digital innovation. By designing and implementing a portfolio of digital initiatives and programs, Bosch Changsha managed to establish a culture that embraces digital transformation and inspires employees to contribute to organizational change. Meanwhile, despite the significant success, the company also faced the question of how to continue leveraging culture to drive future digital transformation.

Teaching and learning

This item is suitable for undergraduate and postgraduate courses.
Industry:
Manufacturing
Size:
Large
Other setting(s):
2024
Teaching note
-
Reference no. W36853
Subject category: Strategy and General Management
Authors: Ning Su (Ivey Business School, Western University); Wei Zeng (Business School, Hunan University); Chunyan (Ann) Peng (Robert J. Trulaske, Sr. College of Business, University of Missouri at Columbia); Shuang Ni (Ivey Publishing, Western University); Ning Deng (Ivey Publishing, Western University); Zhaofang Li (Ivey Publishing, Western University)
Published by: Ivey Publishing
Originally published in: 2024
Version: 2024-03-12
Length: 10 pages
Data source: Field research
View full details
Case
-
Reference no. W36852
Subject category: Strategy and General Management
Authors: Wei Zeng (Business School, Hunan University); Chunyan (Ann) Peng (Robert J. Trulaske, Sr. College of Business, University of Missouri at Columbia); Ning Su (Ivey Business School, Western University); Shuang Ni (Ivey Publishing, Western University); Ning Deng (Ivey Publishing, Western University); Zhaofang Li (Ivey Publishing, Western University)
Published by: Ivey Publishing
Originally published in: 2024
Version: 2024-03-12
Length: 11 pages
Data source: Field research
Topics: Digital culture; Digital transformation; Organizational change; Organizational culture; Talent management; General management; Human resource management
View full details

About

Abstract

This is a Simplified Chinese version. Bosch Automotive Product (Changsha) Ltd Co, is a leading automotive parts manufacturer, and a wholly-owned subsidiary of Bosch, a multinational engineering and technology company headquartered in Gerlingen, Germany. Since 2020, Bosch Changsha had accelerated its digital transformation through building an organizational culture that embraces digital innovation. By designing and implementing a portfolio of digital initiatives and programs, Bosch Changsha managed to establish a culture that embraces digital transformation and inspires employees to contribute to organizational change. Meanwhile, despite the significant success, the company also faced the question of how to continue leveraging culture to drive future digital transformation.

Teaching and learning

This item is suitable for undergraduate and postgraduate courses.

Settings

Industry:
Manufacturing
Size:
Large
Other setting(s):
2024

Related

Teaching note
-
Reference no. W36853
Subject category: Strategy and General Management
Authors: Ning Su (Ivey Business School, Western University); Wei Zeng (Business School, Hunan University); Chunyan (Ann) Peng (Robert J. Trulaske, Sr. College of Business, University of Missouri at Columbia); Shuang Ni (Ivey Publishing, Western University); Ning Deng (Ivey Publishing, Western University); Zhaofang Li (Ivey Publishing, Western University)
Published by: Ivey Publishing
Originally published in: 2024
Version: 2024-03-12
Length: 10 pages
Data source: Field research
View full details
Case
-
Reference no. W36852
Subject category: Strategy and General Management
Authors: Wei Zeng (Business School, Hunan University); Chunyan (Ann) Peng (Robert J. Trulaske, Sr. College of Business, University of Missouri at Columbia); Ning Su (Ivey Business School, Western University); Shuang Ni (Ivey Publishing, Western University); Ning Deng (Ivey Publishing, Western University); Zhaofang Li (Ivey Publishing, Western University)
Published by: Ivey Publishing
Originally published in: 2024
Version: 2024-03-12
Length: 11 pages
Data source: Field research
Topics: Digital culture; Digital transformation; Organizational change; Organizational culture; Talent management; General management; Human resource management
View full details