Product details

Product details
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Abstract

The deregulation of the US fixed rate brokerage system in 1975 saw the birth of Charles Schwab, one of the world''s largest discount-brokerage houses. It was considered a pioneer in implementing the latest technologies in the field of financial services. Charles Schwab, was set up on the fundamental principle of offering a high quality service at an affordable price, which revolutionised the brokerage business. Leveraging on its innovative services, it became the number one on-line brokerage house. In its journey, the company had to adopt some key strategies, which re-defined its basic values. This case offers scope for discussions on the soundness of the competitive strategies adopted by Charles Schwab. A structured assignment ''304-365-4'' is available to accompany this case.
Location:
Other setting(s):
2004

About

Abstract

The deregulation of the US fixed rate brokerage system in 1975 saw the birth of Charles Schwab, one of the world''s largest discount-brokerage houses. It was considered a pioneer in implementing the latest technologies in the field of financial services. Charles Schwab, was set up on the fundamental principle of offering a high quality service at an affordable price, which revolutionised the brokerage business. Leveraging on its innovative services, it became the number one on-line brokerage house. In its journey, the company had to adopt some key strategies, which re-defined its basic values. This case offers scope for discussions on the soundness of the competitive strategies adopted by Charles Schwab. A structured assignment ''304-365-4'' is available to accompany this case.

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Location:
Other setting(s):
2004

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