Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 9 pages
Data source: Published sources
Topics:
Charles Schwab competitive strategy; Investment banking; Discount broker; Commissions on brokerage; Brokerage trade; No-fee mutual fund supermarket; Schwablink; e-Commerce, E*Trade; Ameritrade; David Pottruck; On-line broking service; Schwab equity rating; Securities and exchange commission; Internet Brokerage Company; E.Schwab
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Abstract
The deregulation of the US fixed rate brokerage system in 1975 saw the birth of Charles Schwab, one of the world''s largest discount-brokerage houses. It was considered a pioneer in implementing the latest technologies in the field of financial services. Charles Schwab, was set up on the fundamental principle of offering a high quality service at an affordable price, which revolutionised the brokerage business. Leveraging on its innovative services, it became the number one on-line brokerage house. In its journey, the company had to adopt some key strategies, which re-defined its basic values. This case offers scope for discussions on the soundness of the competitive strategies adopted by Charles Schwab. A structured assignment ''304-365-4'' is available to accompany this case.
About
Abstract
The deregulation of the US fixed rate brokerage system in 1975 saw the birth of Charles Schwab, one of the world''s largest discount-brokerage houses. It was considered a pioneer in implementing the latest technologies in the field of financial services. Charles Schwab, was set up on the fundamental principle of offering a high quality service at an affordable price, which revolutionised the brokerage business. Leveraging on its innovative services, it became the number one on-line brokerage house. In its journey, the company had to adopt some key strategies, which re-defined its basic values. This case offers scope for discussions on the soundness of the competitive strategies adopted by Charles Schwab. A structured assignment ''304-365-4'' is available to accompany this case.