Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 9 pages
Data source: Published sources
Topics:
General Motors (GM); The history of the Buick brand; Buick city; GMs north American operations (NAO); The light truck boom in the US; Buick's sales problems; Buick rendezvous; Buick 'bengal concept' vehicle; Harvey Earl campaign; Park Avenue Ultra; JD Power and Associates; Buick Velte concept; Changing Buick's image; Attracting younger buyers for Buick
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https://casecent.re/p/19926
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Abstract
Buick, one of the oldest and premium brands of GM (General Motors), has been witnessing a rapid decline in sales and market share since the mid- 1980s. Despite two reorganisation efforts in 1985 and 1992, GM failed to reduce Buick''s costs and sagging production lines. The case focuses on GM''s efforts since 2001 to revitalise Buick to achieve sales of half a million cars per annum.
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Abstract
Buick, one of the oldest and premium brands of GM (General Motors), has been witnessing a rapid decline in sales and market share since the mid- 1980s. Despite two reorganisation efforts in 1985 and 1992, GM failed to reduce Buick''s costs and sagging production lines. The case focuses on GM''s efforts since 2001 to revitalise Buick to achieve sales of half a million cars per annum.