Product details

Apple''s iPod, introduced in 2001, has become one of the company''s best selling products of all time, even overtaking the Mac in sales. It has become a fashion statement, heralding the computer maker''s entry into consumer electronics. Steve Jobs is keen on using the iPod as a revival engine for the company and a catalyst in its efforts to create a ''digital hub''. Though it occupies the top slot, the iPod faces stiff competition from companies like Samsung, Dell, Creative Technologies and Sony. This case details the development of the iPod and the cultural impact it had on the way people listen to music. It describes the current and future competition the iPod faces and Apple''s marketing efforts to promote the iPod. The case offers scope for discussion on whether the iPod can sustain its lead in the face of cheaper, me-too competitors. A structured assignment ''304-383-4'' is available to accompany this case.