Subject category:
Marketing
Published in:
2024
Length: 4 pages
Data source: Published sources
Share a link:
https://casecent.re/p/200712
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Abstract
The Renault Group aimed to publish an Integrated Report that includes relevant content regarding their activities and contributions to sustainability issues. They planned to devote a significant part of this report to the Renault Group's activities and objectives concerning the integration of different aspects of the circular economy in their manufacturing and re-factory hubs. Since Renault Group has organized a new re-factory site in Flins, the CEO of Renault Group, requested that the relevant departments and individuals pay specific attention to providing relevant content regarding the implementation of circular economy activities and operations in Renault's new hub. The provided content should highlight how activities and operations in Flins can support the Renault Group's progress toward sustainable development and are in line with their objective to generate value for customers and other stakeholders. To this end, the marketing department planned to prepare the related content by focusing on pillars of sustainability and R imperatives. Additionally, to reflect how the integration of the circular economy in the new Re-factory hub can create value for Renault Group's stakeholders, they decided to update and use the Sustainable Business Model Canvas. The high quality of the provided content demonstrated the marketing team's good job!
Teaching and learning
This item is suitable for undergraduate and postgraduate courses.Geographical setting
Region:
Europe
Country:
France
Featured company
Renault Group (Renault)
Industry:
Automobile manufacturing
About
Abstract
The Renault Group aimed to publish an Integrated Report that includes relevant content regarding their activities and contributions to sustainability issues. They planned to devote a significant part of this report to the Renault Group's activities and objectives concerning the integration of different aspects of the circular economy in their manufacturing and re-factory hubs. Since Renault Group has organized a new re-factory site in Flins, the CEO of Renault Group, requested that the relevant departments and individuals pay specific attention to providing relevant content regarding the implementation of circular economy activities and operations in Renault's new hub. The provided content should highlight how activities and operations in Flins can support the Renault Group's progress toward sustainable development and are in line with their objective to generate value for customers and other stakeholders. To this end, the marketing department planned to prepare the related content by focusing on pillars of sustainability and R imperatives. Additionally, to reflect how the integration of the circular economy in the new Re-factory hub can create value for Renault Group's stakeholders, they decided to update and use the Sustainable Business Model Canvas. The high quality of the provided content demonstrated the marketing team's good job!
Teaching and learning
This item is suitable for undergraduate and postgraduate courses.Settings
Geographical setting
Region:
Europe
Country:
France
Featured company
Renault Group (Renault)
Industry:
Automobile manufacturing