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This case narrates the various stages in the project life cycle for an ambitious project taken up by two governments, UK and France, to create a plane that would break down the barriers of distance by travelling at speeds greater than that of sound. The case tells how the project sponsors dream of creating a supersonic passenger plane materialised and the various problems that resulted in huge cost and schedule overruns. This is a typical example of a project that was technologically successful but was a commercial failure. The case is structured to enable students to understand: (1) the need for analysing the market feasibility of a project idea; (2) the importance of a project plan and control mechanisms for the successful implementation of a project; and (3) the influence of external factors on the success of a project. The case is aimed at MBA/PGDBA students and is intended to be part of the project management or operations management curriculum.