Product details

In 2011, Bon Appetit (BA) magazine appointed a new editor-in-chief, Adam Rapoport, to revive the magazine's declining performance. Bon Appetit is part of the larger Conde Nast organization, whose main strategy was to attract elite readers and advertisers through luxury upmarket publications. To rise to this challenge, Rapoport pursued a multi-media strategy, and Bon Appetit transformed into a lifestyle brand that appeared and catered to market demands in different media platforms. The most successful of these was the Bon Appetit YouTube channel, particularly videos made from its Test Kitchen. The BA Test Kitchen was lauded for its game-changing strategy in food media, through the informal and relatable approach to its videos. Its team, consisting of diverse, charismatic individuals, projected images of a healthy and inclusive work environment. However, in 2020, Bon Appetit's leadership faced a slew of scandals-then Editor-in-Chief Adam Rapoport was forced to resign due to some racist and undesirable leader behavior. There were also accusations of unfair compensation practices, racial discrimination, and tokenism, which ultimately led to most of its talents resigning from Conde Nast Entertainment. As a result, Bon Appetit, and its newly-appointed editor-in-chief, Dawn Davis, needed a significant rebuilding of its image, including its Human Resource Management (HRM) policies and practices.