Product details

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Management article
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Reference no. SMR66103
Published by: MIT Sloan School of Management
Published in: "MIT Sloan Management Review", 2024
Length: 5 pages
Topics: Innovation

Abstract

Pioneering companies are turning to image- and text-generation tools to improve their innovation processes. Generative AI is enabling them to enhance creativity, gather customer insights, and create natural language interfaces for expert applications as part of their product development processes. This article explores three ways companies are using and developing generative AI, including improving design workflows, gaining customer insights, and using LLMs to create user-friendly interfaces.

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Abstract

Pioneering companies are turning to image- and text-generation tools to improve their innovation processes. Generative AI is enabling them to enhance creativity, gather customer insights, and create natural language interfaces for expert applications as part of their product development processes. This article explores three ways companies are using and developing generative AI, including improving design workflows, gaining customer insights, and using LLMs to create user-friendly interfaces.

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