Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 6 pages
Data source: Published sources
Topics:
Televisa; Emilio Azcarraga Jean; Televisa 2000; Univision Communications; Emilio Azcarraga Milmo; El Tigre; TV Azteca; Grupo Televicentro; Clear channel communications; Institutional Revolutionary Party; The tequila effect; Telemundo Communications Group Inc; US Hispanic TV market; Telesistema Mexicana; Sky Entertainment Services
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https://casecent.re/p/20120
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Abstract
When Emilio Azcarraga Jean took over the reins of Mexico-based Grupo Televisa, the worlds largest Spanish-language media conglomerate, in 1997, investors raised doubts as to whether the then 29-year-old scion would be able to carry on the daunting task of turning around the media conglomerate. At that time, the company''s revenues were stagnant, it was characterised by a bloated management structure and competition intensified. However, Jean proved his critics wrong. By focussing on lowering costs, improving production and changing the work culture, Jean, in a span of six years returned the company to profitability with revenues of $2.3 billion and profits to the tune of $350 million. This case study details the initiatives taken up by Emilio Azcarraga Jean to bring back the lost glory of Televisa. The case also presents the future plans of Jean for the further growth of the company.
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Abstract
When Emilio Azcarraga Jean took over the reins of Mexico-based Grupo Televisa, the worlds largest Spanish-language media conglomerate, in 1997, investors raised doubts as to whether the then 29-year-old scion would be able to carry on the daunting task of turning around the media conglomerate. At that time, the company''s revenues were stagnant, it was characterised by a bloated management structure and competition intensified. However, Jean proved his critics wrong. By focussing on lowering costs, improving production and changing the work culture, Jean, in a span of six years returned the company to profitability with revenues of $2.3 billion and profits to the tune of $350 million. This case study details the initiatives taken up by Emilio Azcarraga Jean to bring back the lost glory of Televisa. The case also presents the future plans of Jean for the further growth of the company.