Subject category:
Marketing
Originally published in:
2024
Version: 10-Apr-2024
Length: 12 pages
Data source: Published sources
Abstract
Hindustan Unilever Limited (HUL) targets a variety of consumer groups in India's fast-moving consumer goods (FMCG) market with precision by using a complex segmentation approach that includes demographic, psychographic, and behavioral segmentation. Through the customization of its products and marketing strategies to appeal to particular groups of people, lifestyles, and buying habits, HUL maintains its leadership position in the market. By skillfully catering to the distinct requirements and inclinations of various consumer categories, HUL maintains its competitive advantage in India's ever-changing market landscape and cultivates brand loyalty through its assortment of brands, which include Lux, Dove, Sunsilk, and Clinic Plus.
Teaching and learning
This item is suitable for undergraduate, postgraduate and executive education courses.Geographical setting
Region:
Asia
Country:
India
Featured company
Hindustan Unilever Limited (HUL)
Employees:
10000+
Type:
Public company
Industry:
FMCG (Fast Moving Consumer Goods)
About
Abstract
Hindustan Unilever Limited (HUL) targets a variety of consumer groups in India's fast-moving consumer goods (FMCG) market with precision by using a complex segmentation approach that includes demographic, psychographic, and behavioral segmentation. Through the customization of its products and marketing strategies to appeal to particular groups of people, lifestyles, and buying habits, HUL maintains its leadership position in the market. By skillfully catering to the distinct requirements and inclinations of various consumer categories, HUL maintains its competitive advantage in India's ever-changing market landscape and cultivates brand loyalty through its assortment of brands, which include Lux, Dove, Sunsilk, and Clinic Plus.
Teaching and learning
This item is suitable for undergraduate, postgraduate and executive education courses.Settings
Geographical setting
Region:
Asia
Country:
India
Featured company
Hindustan Unilever Limited (HUL)
Employees:
10000+
Type:
Public company
Industry:
FMCG (Fast Moving Consumer Goods)