Product details

Product details
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Abstract

Hindustan Unilever Limited (HUL) targets a variety of consumer groups in India's fast-moving consumer goods (FMCG) market with precision by using a complex segmentation approach that includes demographic, psychographic, and behavioral segmentation. Through the customization of its products and marketing strategies to appeal to particular groups of people, lifestyles, and buying habits, HUL maintains its leadership position in the market. By skillfully catering to the distinct requirements and inclinations of various consumer categories, HUL maintains its competitive advantage in India's ever-changing market landscape and cultivates brand loyalty through its assortment of brands, which include Lux, Dove, Sunsilk, and Clinic Plus.

Teaching and learning

This item is suitable for undergraduate, postgraduate and executive education courses.

Geographical setting

Region:
Asia
Country:
India

Featured company

Hindustan Unilever Limited (HUL)
Employees:
10000+
Type:
Public company
Industry:
FMCG (Fast Moving Consumer Goods)

About

Abstract

Hindustan Unilever Limited (HUL) targets a variety of consumer groups in India's fast-moving consumer goods (FMCG) market with precision by using a complex segmentation approach that includes demographic, psychographic, and behavioral segmentation. Through the customization of its products and marketing strategies to appeal to particular groups of people, lifestyles, and buying habits, HUL maintains its leadership position in the market. By skillfully catering to the distinct requirements and inclinations of various consumer categories, HUL maintains its competitive advantage in India's ever-changing market landscape and cultivates brand loyalty through its assortment of brands, which include Lux, Dove, Sunsilk, and Clinic Plus.

Teaching and learning

This item is suitable for undergraduate, postgraduate and executive education courses.

Settings

Geographical setting

Region:
Asia
Country:
India

Featured company

Hindustan Unilever Limited (HUL)
Employees:
10000+
Type:
Public company
Industry:
FMCG (Fast Moving Consumer Goods)

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