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The cement industry was a bedrock for a country's economic growth and development. India was no exception to it. Though India's cement era started in 1889, it took shape in 1914 when 'IndiaCements Company' started cement manufacturing in Porbandar, Gujarat. Over the years, India had grown to become the second largest cement producer in the world after China. Housing was the major sector of cement consumption accounting for about 67% of the total consumption. The top 20 private cement companies contributed for approximately 70% of India's total cement production. Within India's cement sector, billionaire tycoons Gautam Adani and Kumar Mangalam Birla were at loggerheads for increasing their market share by focusing on asset acquisition and production capacity expansion. Even though Adani Group was a late entrant to the cement industry, it caused a disruption within a short span. While UltraTech wanted to reach a production capacity of 200 million tons by FY2027, Adani wanted to increase its output capacity to 140 million tons by 2028. India's infrastructure boom was expected to intensify the cement war among the titans. Would the battle for dominance change the cement manufacturing landscape? What lies for Adani and Birla's added production capacity when the boom for infrastructure spending wanes in the future?