Subject category:
Strategy and General Management
Published by:
Asia Case Research Centre, The University of Hong Kong
Version: 14 March 2024
Length: 17 pages
Data source: Field research
Abstract
Cathay Pacific employed design thinking as a tool to innovate and enhance the customer experience after a few pioneers introduced the concept to the airline. Technology was a key enabler.
Teaching and learning
This item is suitable for undergraduate and postgraduate courses.Geographical setting
Region:
Asia
Country:
Hong Kong
Featured company
Cathay Pacific
Employees:
10000+
Type:
Public company
Industry:
Transportation
Featured protagonists
- Vivian Lo (female), Head of Customer Experience and Design
- Aldric Chau (male), General manager of digital
About
Abstract
Cathay Pacific employed design thinking as a tool to innovate and enhance the customer experience after a few pioneers introduced the concept to the airline. Technology was a key enabler.
Teaching and learning
This item is suitable for undergraduate and postgraduate courses.Settings
Geographical setting
Region:
Asia
Country:
Hong Kong
Featured company
Cathay Pacific
Employees:
10000+
Type:
Public company
Industry:
Transportation
Featured protagonists
- Vivian Lo (female), Head of Customer Experience and Design
- Aldric Chau (male), General manager of digital