Product details

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Abstract

Drug development and discovery had long been an intricate and lengthy process with a very low success rate. This happened to be a key factor leading companies to collaborate cutting across disciplines to share the burden of cost as well as the other burdens. Eventually, joining forces became an order of the day and pharma-tech collaborations surfaced like never before. In once such instance, global pharma company H Lundbeck A/S (Lundbeck), which specialised in brain diseases partnered with Iambic Therapeutics (Iambic), the company known for its cutting-edge 'AI-driven platform' to pre-empt the most challenging design problems pertaining to drug discovery and address patients' unmet need. While both the companies were quite upbeat about their strategic AI-induced drug discovery partnership, they were likely to face multiple challenges including competition from the likes of pharma giant Pfizer, which had also made substantial headway with similar collaborative venture. Could the Lundbeck-Iambic partnership thrive in its business even amidst obvious challenges underlying drug discovery in a competitive landscape?

Teaching and learning

This item is suitable for undergraduate, postgraduate and executive education courses.

Time period

The events covered by this case took place in 2024.

Geographical setting

Region:
World/global
Countries:
Denmark; United States

Featured companies

H Lundbeck AS
Employees:
5001-10000
Turnover:
DKK 19,912 million
Type:
Public company
Industry:
Pharmaceuticals
Iambic Therapeutics
Employees:
51-200
Turnover:
USD 79.2 billion
Type:
Privately held
Industry:
Health, Pharmaceuticals and Technology (AI)
Pfizer Inc.
Employees:
10000+
Turnover:
USD 58.496 billion
Type:
Public company
Industry:
Pharmaceutical and biotechnology

Featured protagonists

  • Tarek Samad (male), Senior Vice President and Head of Global Research, Lundbeck
  • Thomas Miller (male), CEO and Co-founder, Iambic Therapeutics

About

Abstract

Drug development and discovery had long been an intricate and lengthy process with a very low success rate. This happened to be a key factor leading companies to collaborate cutting across disciplines to share the burden of cost as well as the other burdens. Eventually, joining forces became an order of the day and pharma-tech collaborations surfaced like never before. In once such instance, global pharma company H Lundbeck A/S (Lundbeck), which specialised in brain diseases partnered with Iambic Therapeutics (Iambic), the company known for its cutting-edge 'AI-driven platform' to pre-empt the most challenging design problems pertaining to drug discovery and address patients' unmet need. While both the companies were quite upbeat about their strategic AI-induced drug discovery partnership, they were likely to face multiple challenges including competition from the likes of pharma giant Pfizer, which had also made substantial headway with similar collaborative venture. Could the Lundbeck-Iambic partnership thrive in its business even amidst obvious challenges underlying drug discovery in a competitive landscape?

Teaching and learning

This item is suitable for undergraduate, postgraduate and executive education courses.

Settings

Time period

The events covered by this case took place in 2024.

Geographical setting

Region:
World/global
Countries:
Denmark; United States

Featured companies

H Lundbeck AS
Employees:
5001-10000
Turnover:
DKK 19,912 million
Type:
Public company
Industry:
Pharmaceuticals
Iambic Therapeutics
Employees:
51-200
Turnover:
USD 79.2 billion
Type:
Privately held
Industry:
Health, Pharmaceuticals and Technology (AI)
Pfizer Inc.
Employees:
10000+
Turnover:
USD 58.496 billion
Type:
Public company
Industry:
Pharmaceutical and biotechnology

Featured protagonists

  • Tarek Samad (male), Senior Vice President and Head of Global Research, Lundbeck
  • Thomas Miller (male), CEO and Co-founder, Iambic Therapeutics

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