Subject category:
Marketing
Published by:
IBS Case Development Center
Length: 9 pages
Data source: Published sources
Abstract
For the 2003 fiscal year, Target Corporation''s revenues of $48 billion were more than the combined sales of Coke and Pepsi Co and almost double that of Kmart''s. Often referred to as ''Tar-zhay'', it became synonymous with high-end designer products at decent prices from designers like Isaac Mizrahi, Mossimo Giannulli, Cynthia Rowley and architect Michael Graves. Target''s image of being an upscale discounter, embodying cheap chic has helped it flourish in an industry dominated by Wal-Mart. The case focuses on the positioning strategies of Target stores and how it has built up its brand in the world of discount retailing. A structured assignment ''504-142-4'' is available to accompany this case. There is a Spanish translation available ''E504-142-1''. There is French translation available ''F504-142-1''.
About
Abstract
For the 2003 fiscal year, Target Corporation''s revenues of $48 billion were more than the combined sales of Coke and Pepsi Co and almost double that of Kmart''s. Often referred to as ''Tar-zhay'', it became synonymous with high-end designer products at decent prices from designers like Isaac Mizrahi, Mossimo Giannulli, Cynthia Rowley and architect Michael Graves. Target''s image of being an upscale discounter, embodying cheap chic has helped it flourish in an industry dominated by Wal-Mart. The case focuses on the positioning strategies of Target stores and how it has built up its brand in the world of discount retailing. A structured assignment ''504-142-4'' is available to accompany this case. There is a Spanish translation available ''E504-142-1''. There is French translation available ''F504-142-1''.