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Abstract

Matt Grant, a part-time MBA student, is developing a free publication that lists a calendar of upcoming athletic events including road races, walks, triathlons, biathlons, bicycle tours and races, open track meets and multi-sport activities in the greater Boston region. In his spare time, he has launched a trial edition and the response has been so encouraging that he is on the verge of giving up a promising career with a big electronics company to pursue his new venture full time. He is wondering how to break the news to his wife, who is pursuing her own career as a lawyer. The case should be positioned at the beginning of a new ventures course. A video '121-V04A-U' is available to accompany this case.
Location:
Massachusetts
Industry:
Publishing a specialised give-away magazine
Size:
Start-up and early growth
Other setting(s):
2003
Thumbnail image for product with reference number 121-T04A-U
Matt Grant
Teaching note
-
Reference no. 121-T04A-U
Subject category: Entrepreneurship
Authors: William D Bygrave (Babson College)
Published by: Babson College
Published in: 2004
Length: 6 pages
Data source: Field research
View full details
Thumbnail image for product with reference number 121-V04A-U
Matt Grant
Supporting video
-
Reference no. 121-V04A-U
Subject category: Entrepreneurship
Authors: William D Bygrave (Babson College); Carl Hedberg (Babson College)
Published by: Babson College
Published in: 2004
Length: 36 minutes
Data source: Field research
Topics: Career choice; Finding and shaping an opportunity; Networking; Raising money from the 4Fs (founders, family, friends, fool hardy); Bootstrapping; Publishing; Distributing a give-away magazine; Young professional couple with dual careers
Notes: File size 2.97GB. Click for more information.
View full details

About

Abstract

Matt Grant, a part-time MBA student, is developing a free publication that lists a calendar of upcoming athletic events including road races, walks, triathlons, biathlons, bicycle tours and races, open track meets and multi-sport activities in the greater Boston region. In his spare time, he has launched a trial edition and the response has been so encouraging that he is on the verge of giving up a promising career with a big electronics company to pursue his new venture full time. He is wondering how to break the news to his wife, who is pursuing her own career as a lawyer. The case should be positioned at the beginning of a new ventures course. A video '121-V04A-U' is available to accompany this case.

Settings

Location:
Massachusetts
Industry:
Publishing a specialised give-away magazine
Size:
Start-up and early growth
Other setting(s):
2003

Related

Thumbnail image for product with reference number 121-T04A-U
Matt Grant
Teaching note
-
Reference no. 121-T04A-U
Subject category: Entrepreneurship
Authors: William D Bygrave (Babson College)
Published by: Babson College
Published in: 2004
Length: 6 pages
Data source: Field research
View full details
Thumbnail image for product with reference number 121-V04A-U
Matt Grant
Supporting video
-
Reference no. 121-V04A-U
Subject category: Entrepreneurship
Authors: William D Bygrave (Babson College); Carl Hedberg (Babson College)
Published by: Babson College
Published in: 2004
Length: 36 minutes
Data source: Field research
Topics: Career choice; Finding and shaping an opportunity; Networking; Raising money from the 4Fs (founders, family, friends, fool hardy); Bootstrapping; Publishing; Distributing a give-away magazine; Young professional couple with dual careers
Notes: File size 2.97GB. Click for more information.
View full details