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Thumbnail image for product with reference number ESMT-325-203-8
New product
Trumpf Machine Tools: Realigning B2B Sales for the New Age
Teaching note
-
Reference no. ESMT-325-203-8
Subject category: Strategy and General Management
Authors: Olaf Plotner (ESMT GmbH); Johannes Habel (C T Bauer College of Business, University of Houston); Bianca Schmitz (ESMT GmbH)
Published by: ESMT European School of Management and Technology
Originally published in: 2025
Version: February 1, 2025
Length: 8 pages
Data source: Field research
Share a link: https://casecent.re/p/206837
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Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person
  • Online
  • Hybrid/Dual-mode
Thumbnail image for product with reference number ESMT-325-203-1
New product
Compact case
Trumpf Machine Tools: Realigning B2B Sales for the New Age
Case
-
Reference no. ESMT-325-203-1
Subject category: Strategy and General Management
Authors: Olaf Plotner (ESMT GmbH); Johannes Habel (C T Bauer College of Business, University of Houston); Bianca Schmitz (ESMT GmbH)
Published by: ESMT European School of Management and Technology
Originally published in: 2025
Version: February 1, 2025
Length: 5 pages
Data source: Field research
Topics: Sales; Strategy; B2B; Market demands; Organizational structures
View full details
Thumbnail image for product with reference number ESMT-325-203-1D
New product
Compact case
Trumpf Machine Tools: Realigning B2B Sales for the New Age
Case
-
Reference no. ESMT-325-203-1D
German language
Subject category: Strategy and General Management
Authors: Olaf Plotner (ESMT GmbH); Johannes Habel (C T Bauer College of Business, University of Houston); Bianca Schmitz (ESMT GmbH)
Published by: ESMT European School of Management and Technology
Originally published in: 2025
Version: 1 February 2025
Length: 5 pages
Data source: Field research
Topics: Sales; Strategy; B2B; Market demands; Organizational structures
View full details

About

Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person
  • Online
  • Hybrid/Dual-mode

Related

Thumbnail image for product with reference number ESMT-325-203-1
New product
Compact case
Trumpf Machine Tools: Realigning B2B Sales for the New Age
Case
-
Reference no. ESMT-325-203-1
Subject category: Strategy and General Management
Authors: Olaf Plotner (ESMT GmbH); Johannes Habel (C T Bauer College of Business, University of Houston); Bianca Schmitz (ESMT GmbH)
Published by: ESMT European School of Management and Technology
Originally published in: 2025
Version: February 1, 2025
Length: 5 pages
Data source: Field research
Topics: Sales; Strategy; B2B; Market demands; Organizational structures
View full details
Thumbnail image for product with reference number ESMT-325-203-1D
New product
Compact case
Trumpf Machine Tools: Realigning B2B Sales for the New Age
Case
-
Reference no. ESMT-325-203-1D
German language
Subject category: Strategy and General Management
Authors: Olaf Plotner (ESMT GmbH); Johannes Habel (C T Bauer College of Business, University of Houston); Bianca Schmitz (ESMT GmbH)
Published by: ESMT European School of Management and Technology
Originally published in: 2025
Version: 1 February 2025
Length: 5 pages
Data source: Field research
Topics: Sales; Strategy; B2B; Market demands; Organizational structures
View full details