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This is a Spanish version of the case ''604-049-1''. This is the first of a two-case series (E604-049-1 and E604-050-1). Compania Cervecera de Nicaragua faces competition as transnational companies enter the Central American region. The new competitors have entered the market by means of strategic fusions, acquisitions and alliances. In spite of new investments not yet having come to Nicaragua, the management of the brewery wishes to be prepared for the new rules of the game. The brewery tries to improve the distribution channels, to make them more efficient, less expensive and more competitive. The brewery faces the challenge of analysing the number and location of agencies in the country, in order to evaluate modifications, which can include the selection of appropriate locations for the agencies, the closing or opening of agencies and the allocation of points of sale. The case is designed to use the ''method of gravity'', for which auxiliary calculations are included as part of the teaching note supplement ''E604-049-9''.