Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 7 pages
Data source: Published sources
Share a link:
https://casecent.re/p/20969
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
The major driver of the pharmaceutical industry is R&D. While research and innovation costs increase, companies become pressured to improve R&D productivity. To leverage investments and research positions, companies turn to mergers and acquisitions. But consolidation saw R&D productivity decelerate. The industry became increasingly dependent on blockbuster drugs. Most blockbusters that emerged were cardiovascular drugs. Statins were certain chemicals which belonged to this class. Lipitor, a statin, was discovered and developed by Warner Lambert and quickly became a blockbuster and the best selling drug of all time. The case discusses the importance of blockbusters in the current pharma industry and the path of Lipitor''s emergence as a megabrand.
About
Abstract
The major driver of the pharmaceutical industry is R&D. While research and innovation costs increase, companies become pressured to improve R&D productivity. To leverage investments and research positions, companies turn to mergers and acquisitions. But consolidation saw R&D productivity decelerate. The industry became increasingly dependent on blockbuster drugs. Most blockbusters that emerged were cardiovascular drugs. Statins were certain chemicals which belonged to this class. Lipitor, a statin, was discovered and developed by Warner Lambert and quickly became a blockbuster and the best selling drug of all time. The case discusses the importance of blockbusters in the current pharma industry and the path of Lipitor''s emergence as a megabrand.