Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 11 pages
Data source: Published sources
Topics:
EMC Corporation; Software storage market; Storage vendors; Hardware storage; SAN, NAS and DAS; Joseph Tucci's initiatives; IBM mainframe storage; EMC history and Robert Egan; EMC revival strategies; EMC culture and sales tactics; EMC competitors; Data storage technology; Information life style management; Storage architectures; EMC Symmetrix product line
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Abstract
Founded in 1979, EMC Corporation (EMC) became the world''s leading provider of high-end enterprise data storage systems in the early 1990s. EMC provided storage solutions to the world''s largest banks, airlines, Internet providers and government agencies. From 1997 to 2000, EMC sales doubled every year and it was believed that there was no looking back. However, due to the economic recession and increased competition from the established storage vendors like IBM and Hewlett-Packard, EMC revenues have begun to slide since 2001. This case discusses the events that led to the sudden decline of EMC''s revenues and some of the initiatives taken by its new CEO Joseph Tucci to reverse EMC''s fortunes.
About
Abstract
Founded in 1979, EMC Corporation (EMC) became the world''s leading provider of high-end enterprise data storage systems in the early 1990s. EMC provided storage solutions to the world''s largest banks, airlines, Internet providers and government agencies. From 1997 to 2000, EMC sales doubled every year and it was believed that there was no looking back. However, due to the economic recession and increased competition from the established storage vendors like IBM and Hewlett-Packard, EMC revenues have begun to slide since 2001. This case discusses the events that led to the sudden decline of EMC''s revenues and some of the initiatives taken by its new CEO Joseph Tucci to reverse EMC''s fortunes.