Subject category:
Entrepreneurship
Published by:
IBS Case Development Center
Length: 7 pages
Data source: Published sources
Topics:
Dangdang; DangDang.com; Peggy Yu; On-line retailing in China; Selling books on-line in China; Internet in China; Bookstores in China; On-line Chinese language bookstores; Competitors of Dangdang; On-line bookstores in China; e-tailing in China; On-line database of Chinese language books; Largest on-line retailers in China; e-Commerce in China; e-payments in China
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Abstract
In 1997, Peggy Yu (Yu), a business graduate from USA, returned to China with a dream to dominate the Chinese electronic retailing market on the lines of Amazon.com of the US. In 1999, Yu established Dangdang.com as an on-line book retailer. The case discusses how Dangdang, despite various hurdles in conducting electronic business in China, grew from 70,000 visitors and 1,000 orders per day in 2000 to 800,000 visitors and more than 4,000 orders per day in 2003 to rank among the top three on-line retailers in China.
About
Abstract
In 1997, Peggy Yu (Yu), a business graduate from USA, returned to China with a dream to dominate the Chinese electronic retailing market on the lines of Amazon.com of the US. In 1999, Yu established Dangdang.com as an on-line book retailer. The case discusses how Dangdang, despite various hurdles in conducting electronic business in China, grew from 70,000 visitors and 1,000 orders per day in 2000 to 800,000 visitors and more than 4,000 orders per day in 2003 to rank among the top three on-line retailers in China.