Product details

This is the second of a four-case series (502-063-1 to 502-066-1). This case describes how Intel Corporation, based in Santa Clara, California, built one of the most widely known ingredient brands in the world, including the launch of the advertising campaign, agreements with PC manufacturers, and the company''s innovative tactic of targeting end-users of technology products. This case is suitable for courses in branding, ingredient branding, industrial marketing, marketing and brand promotion.