Product details

The case examines the reasons for the increasing popularity of debit cards in the Indian plastic money market. It explores in detail the security of card transactions and the technologies being adopted by companies to ensure the same. The case also discusses the basic steps involved in plastic money transactions. The case is expected to give students an understanding of the growth of plastic money in India, major players in the market and their products. It also gives them an insight into the processes involved in plastic money transactions, the technology used and the measures being taken by major players to upgrade the technology so as to make the transactions more secure. The case is aimed at MBA/PGDBA students, and is intended to be a part of the knowledge, information and communication systems management curriculum.