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Compact case
Case
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Reference no. 501-007-1
Subject category: Marketing
Authors: Leo-Paul Dana (Department of Management, Marketing and Entrepreneurship, University of Canterbury)
Published in: 2001

Abstract

Entrepreneurs, Dr Roman Gouzman and Dr Igor Karasin, had developed a system to enable blind people to use a computer to feel representations, including maps and fine art. They called their innovation the Virtual Touch System for the blind, and they applied to the US Patent Office for a patent. The patent was issued in June 1999; however, the commercialisation of an invention was quite complex. Good opportunity for students to discuss commercialisation of an invention.
Location:
Industry:
Size:
Small
Other setting(s):
2001

About

Abstract

Entrepreneurs, Dr Roman Gouzman and Dr Igor Karasin, had developed a system to enable blind people to use a computer to feel representations, including maps and fine art. They called their innovation the Virtual Touch System for the blind, and they applied to the US Patent Office for a patent. The patent was issued in June 1999; however, the commercialisation of an invention was quite complex. Good opportunity for students to discuss commercialisation of an invention.

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Location:
Industry:
Size:
Small
Other setting(s):
2001

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