Computer Reservation Systems: An Industry of Its Own

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Case

Reference no. 399-033-1

Subject category: Strategy and General Management

Authors: Ali Farhoomand (HKU Business School, The University of Hong Kong); Andrew Lee (HKU Business School, The University of Hong Kong)

Published by: Asia Case Research Centre, The University of Hong Kong

Published in: 1999

Length: 17 pages

Data source: Published sources

Share a link: https://casecent.re/p/22373

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Abstract

Computer Reservation Systems (CRS) vendors have enjoyed an indispensable role in the travel industry - 75 to 80 percent of all airline bookings are made by travel agents using a CRS. But by mid-1998, their solid position in the industry is being threatened by two forces - a substitute and a new entrant. The substitute is the websites run by airlines that are capable of accepting bookings directly from customers. The new entrant is a new CRS, supported by travel agencies around the world, called Genesis. It is scheduled to go on trial in the 4th quarter of 1998 and for launch in 1999.

Location:

Global

Industry:

Airline

Other setting(s):

1998