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Case
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Reference no. 399-055-1
Authors: Francois Bidault (EDHEC - Business School); T Naka (EDHEC - Business School)
Published in: 1999
Length: 14 pages
Data source: Field research

Abstract

In March 1997, the new edition of the famous Michelin guidebook, that offers a worldwide renown ranking of the best restaurants drops a sentence: Le Moulin de Mougins, the most famous restaurant of the French Riviera, has lost a STAR. The service manager and the owner as well as the clients and friends are shocked at seeing this sentence. Nothing had changed in the management and the services stayed the same way for 28 years. Four years before, the restaurant had already lost one star from the three it had. From now on, it looks very difficult to work with only one star, despite the excellent quality of the service and meals. The case is intended to explain the necessary evolution of the firm to keep its advantage in the marketplace. It reviews the marketing aspects, operational and managerial issues and suggests some recommendations.
Location:
Industry:
Size:
Small
Other setting(s):
1997

About

Abstract

In March 1997, the new edition of the famous Michelin guidebook, that offers a worldwide renown ranking of the best restaurants drops a sentence: Le Moulin de Mougins, the most famous restaurant of the French Riviera, has lost a STAR. The service manager and the owner as well as the clients and friends are shocked at seeing this sentence. Nothing had changed in the management and the services stayed the same way for 28 years. Four years before, the restaurant had already lost one star from the three it had. From now on, it looks very difficult to work with only one star, despite the excellent quality of the service and meals. The case is intended to explain the necessary evolution of the firm to keep its advantage in the marketplace. It reviews the marketing aspects, operational and managerial issues and suggests some recommendations.

Settings

Location:
Industry:
Size:
Small
Other setting(s):
1997

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