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This is the first of a three-case series (597-005-1 to 597-007-1). Taken together these three cases demonstrate the many factors necessary in creating, developing and growing a new enterprise globally, and the particular issues involved in successfully focusing on customers in a services environment. The challenges facing the three entrepreneurs in the case in their pursuit of growth and profitability are heightened by the backdrop of the case: the rapidly changing economic and social structure of Nelson Mandela''s South Africa. Case (A) focuses on the entrepreneurs'' personalities, working styles, and objectives; analyses the potential for a partnership and assesses the factors necessary to make the partnership succeed. There are three videos available to accompany this case series - ''The Executive Directors'' (597-005-3), ''The Boardroom'' (597-006-3) and ''The Warehouse'' (597-007-3). There is a German translation (D597-005-1) and a French translation (F597-005-1) available. This case contains colour exhibits.