Subject category:
Strategy and General Management
Published by:
London Business School
Length: 16 pages
Data source: Field research
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Abstract
The case deals with the issue of international expansion in the context of (a) a relatively small, family-managed Swiss firm, and (b) at the stage of the very first step abroad. It describes the situation, in 1995, of Felix construction, considering a joint venture opportunity in the eastern part of Germany. The CEO believes that with such a joint venture, he can overcome the problems of high Swiss labour costs and the appreciating Swiss franc, and create a base for international expansion.
Subject category:
Strategy and General Management
Published by:
London Business School
Length: 12 pages
About
Abstract
The case deals with the issue of international expansion in the context of (a) a relatively small, family-managed Swiss firm, and (b) at the stage of the very first step abroad. It describes the situation, in 1995, of Felix construction, considering a joint venture opportunity in the eastern part of Germany. The CEO believes that with such a joint venture, he can overcome the problems of high Swiss labour costs and the appreciating Swiss franc, and create a base for international expansion.
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Subject category:
Strategy and General Management
Published by:
London Business School
Length: 12 pages