More search options
Basket icon
No items
Basket icon

Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Supporting video
-
Reference no. 596-009-3
Subject category: Marketing
Authors: Robert J Kopp (Babson College); Philip A Dover (Babson College)
Published by: Babson College
Published in: 1995
Length: 15 minutes
Data source: Field research
Topics: Advertising; Sales promotion; Brand equity; Global advertising; Global programmes; Brand image; Brand awareness; Attitude tracking; Advertising agencies; Change-agent
Notes: File size 1.26GB. Click for more information.
Share a link: https://casecent.re/p/22921
| No reviews for this item
This product has not been used yet
View our pricing guide or login to see prices.

Abstract

This video is to accompany the case.
Location:
Europe
Industry:
Petroleum
Size:
USD20 billion
Other setting(s):
1987-1988
Case
-
Reference no. BAB106
Subject category: Marketing
Authors: Robert J Kopp (Babson College); Philip A Dover (Babson College)
Published by: Babson College
Originally published in: 1995
Version: 9 December 2004
Length: 21 pages
Data source: Field research
Topics: Global advertising; Advertising; International; Oil industry; Global programmes; Marketing strategy; Brand awareness; Competitive positioning; Sales promotion; Change-agent; Advertising agencies
View full details
Case
-
Reference no. BAB107
Subject category: Marketing
Authors: Robert J Kopp (Babson College); Philip A Dover (Babson College)
Published by: Babson College
Originally published in: 1995
Version: 9 December 2004
Length: 25 pages
Data source: Field research
Topics: Advertising; Sales promotion; Brand equity; Global advertising; Global programmes; Brand image; Brand awareness; Attitude tracking; Advertising agencies; Change-agent
View full details
Case
-
Reference no. BAB108
Subject category: Marketing
Authors: Robert J Kopp (Babson College); Philip A Dover (Babson College); Roy Croft (Babson College)
Published by: Babson College
Originally published in: 2001
Version: 9 December 2004
Length: 19 pages
Data source: Field research
Topics: Global advertising; Advertising; International; Oil industry; Global programmes; Marketing strategy; Brand awareness; Competitive positioning; Sales promotion; Change-agent; Advertising agencies
View full details
Supporting video
-
Reference no. 596-010-3
Subject category: Marketing
Authors: Robert J Kopp (Babson College); Philip A Dover (Babson College)
Published by: Babson College
Published in: 1995
Length: 34 minutes
Data source: Field research
Topics: Advertising; Sales promotion; Brand equity; Global advertising; Global programmes; Brand image; Brand awareness; Attitude tracking; Advertising agencies; Change-agent
Notes: File size 2.11GB. Click for more information.
View full details

About

Abstract

This video is to accompany the case.

Settings

Location:
Europe
Industry:
Petroleum
Size:
USD20 billion
Other setting(s):
1987-1988

Related

Case
-
Reference no. BAB106
Subject category: Marketing
Authors: Robert J Kopp (Babson College); Philip A Dover (Babson College)
Published by: Babson College
Originally published in: 1995
Version: 9 December 2004
Length: 21 pages
Data source: Field research
Topics: Global advertising; Advertising; International; Oil industry; Global programmes; Marketing strategy; Brand awareness; Competitive positioning; Sales promotion; Change-agent; Advertising agencies
View full details
Case
-
Reference no. BAB107
Subject category: Marketing
Authors: Robert J Kopp (Babson College); Philip A Dover (Babson College)
Published by: Babson College
Originally published in: 1995
Version: 9 December 2004
Length: 25 pages
Data source: Field research
Topics: Advertising; Sales promotion; Brand equity; Global advertising; Global programmes; Brand image; Brand awareness; Attitude tracking; Advertising agencies; Change-agent
View full details
Case
-
Reference no. BAB108
Subject category: Marketing
Authors: Robert J Kopp (Babson College); Philip A Dover (Babson College); Roy Croft (Babson College)
Published by: Babson College
Originally published in: 2001
Version: 9 December 2004
Length: 19 pages
Data source: Field research
Topics: Global advertising; Advertising; International; Oil industry; Global programmes; Marketing strategy; Brand awareness; Competitive positioning; Sales promotion; Change-agent; Advertising agencies
View full details
Supporting video
-
Reference no. 596-010-3
Subject category: Marketing
Authors: Robert J Kopp (Babson College); Philip A Dover (Babson College)
Published by: Babson College
Published in: 1995
Length: 34 minutes
Data source: Field research
Topics: Advertising; Sales promotion; Brand equity; Global advertising; Global programmes; Brand image; Brand awareness; Attitude tracking; Advertising agencies; Change-agent
Notes: File size 2.11GB. Click for more information.
View full details