Subject category:
Strategy and General Management
Published in:
1993
Length: 19 pages
Data source: Published sources
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https://casecent.re/p/23274
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Abstract
The case deals with the strategy of Toshiba Corporation as an emerging global enterprise. In depth reviews are made of product market strategy, structure and the role of integration in a complex multi-product corporation, operating in a rapidly changing environment. This case is part of a series which includes Toshiba (B) (393-019-1), Fujitsu Ltd. (393-011-1), Canon (A) (392-072-1), Amstrad Consumer Electronics Plc (A) (392-074-1) and Sony Corporation (392-067-1).
About
Abstract
The case deals with the strategy of Toshiba Corporation as an emerging global enterprise. In depth reviews are made of product market strategy, structure and the role of integration in a complex multi-product corporation, operating in a rapidly changing environment. This case is part of a series which includes Toshiba (B) (393-019-1), Fujitsu Ltd. (393-011-1), Canon (A) (392-072-1), Amstrad Consumer Electronics Plc (A) (392-074-1) and Sony Corporation (392-067-1).