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Compact case
Case
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Reference no. 587-025-1
Subject category: Marketing
Authors: T Payton (City University, London, School of Engineering and Mathematical Sciences)
Published in: 1987
Length: 5 pages
Data source: Generalised experience

Abstract

This case outlines the problems faced by the newly appointed sales manager of a company which produces domestic and industrial heating appliances, and whose growth has been somewhat haphazard and sales force supervision lax.
Location:
Industry:
Size:
Small, medium
Other setting(s):
1985

About

Abstract

This case outlines the problems faced by the newly appointed sales manager of a company which produces domestic and industrial heating appliances, and whose growth has been somewhat haphazard and sales force supervision lax.

Settings

Location:
Industry:
Size:
Small, medium
Other setting(s):
1985

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