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Case
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Reference no. 583-068-1
Subject category: Marketing
Product 24001 (583-068-1) has no authors
Published in: 1983
Length: 9 pages
Data source: Field research
Topics: Customer relations; Distribution; Growth and expansion; Market share; Profitability; Reorganisation; Sales organisation
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Abstract

Uncontrolled distribution practices and a variety of institutional vehicles resulted in a series of channel conflicts. Additionally, some channel members'' excessive power threatened the firm''s growth potential and monopolised its markets. Examines marketing, sales and channel of distribution reorganisation, and implications of an unbranded product.
Location:
Greece
Industry:
Food and drink
Size:
USD20 million sales
Other setting(s):
1976
Teaching note
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Reference no. 583-068-8
Subject category: Marketing
Product 25853 (583-068-8) has no authors
Published in: 1983
Length: 2 pages
View full details

About

Abstract

Uncontrolled distribution practices and a variety of institutional vehicles resulted in a series of channel conflicts. Additionally, some channel members'' excessive power threatened the firm''s growth potential and monopolised its markets. Examines marketing, sales and channel of distribution reorganisation, and implications of an unbranded product.

Settings

Location:
Greece
Industry:
Food and drink
Size:
USD20 million sales
Other setting(s):
1976

Related

Teaching note
-
Reference no. 583-068-8
Subject category: Marketing
Product 25853 (583-068-8) has no authors
Published in: 1983
Length: 2 pages
View full details