Subject category:
Marketing
Product 24001 (583-068-1) has no authors
Published in:
1983
Length: 9 pages
Data source: Field research
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Abstract
Uncontrolled distribution practices and a variety of institutional vehicles resulted in a series of channel conflicts. Additionally, some channel members'' excessive power threatened the firm''s growth potential and monopolised its markets. Examines marketing, sales and channel of distribution reorganisation, and implications of an unbranded product.
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Abstract
Uncontrolled distribution practices and a variety of institutional vehicles resulted in a series of channel conflicts. Additionally, some channel members'' excessive power threatened the firm''s growth potential and monopolised its markets. Examines marketing, sales and channel of distribution reorganisation, and implications of an unbranded product.