Product details

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Case
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Reference no. 583-068-1
Subject category: Marketing
Published in: 1983

Abstract

Uncontrolled distribution practices and a variety of institutional vehicles resulted in a series of channel conflicts. Additionally, some channel members'' excessive power threatened the firm''s growth potential and monopolised its markets. Examines marketing, sales and channel of distribution reorganisation, and implications of an unbranded product.
Location:
Industry:
Size:
USD20 million sales
Other setting(s):
1976

About

Abstract

Uncontrolled distribution practices and a variety of institutional vehicles resulted in a series of channel conflicts. Additionally, some channel members'' excessive power threatened the firm''s growth potential and monopolised its markets. Examines marketing, sales and channel of distribution reorganisation, and implications of an unbranded product.

Settings

Location:
Industry:
Size:
USD20 million sales
Other setting(s):
1976

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