Subject category:
Strategy and General Management
Published in:
1982
Length: 6 pages
Data source: Published sources
Topics:
Business environment; Business objectives; Competition; Corporate strategy; Exports and imports; Foreign investment; Government and business; Growth strategy; International business; Location; Multinationals; Political environment; Resource optimisation; Role-play; Site selection; Transfer pricing; Unionisation
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Abstract
The case forms the basis for a role playing exercise in which students are asked to play the role of stakeholders interested in the proposals of Nissan Japan to build a factory in the UK. The case is designed to set the decision in the context of the European car industry. It forms an introduction to a course in Business Policy and International Business.
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Abstract
The case forms the basis for a role playing exercise in which students are asked to play the role of stakeholders interested in the proposals of Nissan Japan to build a factory in the UK. The case is designed to set the decision in the context of the European car industry. It forms an introduction to a course in Business Policy and International Business.