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Abstract

The case forms the basis for a role playing exercise in which students are asked to play the role of stakeholders interested in the proposals of Nissan Japan to build a factory in the UK. The case is designed to set the decision in the context of the European car industry. It forms an introduction to a course in Business Policy and International Business.
Location:
Industry:
Other setting(s):
1980-1982

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Abstract

The case forms the basis for a role playing exercise in which students are asked to play the role of stakeholders interested in the proposals of Nissan Japan to build a factory in the UK. The case is designed to set the decision in the context of the European car industry. It forms an introduction to a course in Business Policy and International Business.

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Location:
Industry:
Other setting(s):
1980-1982

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