Subject category:
Strategy and General Management
Published in:
1982
Length: 25 pages
Data source: Field research
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Abstract
The case concerns the success of a small wool spinning firm operating in one of the most badly affected sectors of the UK textile industry. Since 1977 there has been a decline of 40% in carpet production due to increased import penetration combined with a decrease in home demand and a fall in exports. Ossett Spinners reported a pre tax profit for 1981 of £637,700 on a turnover of £11,591,000. Their success is based on a strategy of becoming the market leader through product and process development, notably Berber and felted yarns. The company is also export orientated with over 40% of sales going overseas.
Subject category:
Strategy and General Management
Published in:
1982
Length: 25 pages
Data source: Field research
About
Abstract
The case concerns the success of a small wool spinning firm operating in one of the most badly affected sectors of the UK textile industry. Since 1977 there has been a decline of 40% in carpet production due to increased import penetration combined with a decrease in home demand and a fall in exports. Ossett Spinners reported a pre tax profit for 1981 of £637,700 on a turnover of £11,591,000. Their success is based on a strategy of becoming the market leader through product and process development, notably Berber and felted yarns. The company is also export orientated with over 40% of sales going overseas.
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Subject category:
Strategy and General Management
Published in:
1982
Length: 25 pages
Data source: Field research