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Case
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Reference no. 382-066-1
Authors: R Kneen (Leeds University Business School); B Partridge (Leeds University Business School)
Published in: 1982
Length: 25 pages
Data source: Field research

Abstract

The case concerns the success of a small wool spinning firm operating in one of the most badly affected sectors of the UK textile industry. Since 1977 there has been a decline of 40% in carpet production due to increased import penetration combined with a decrease in home demand and a fall in exports. Ossett Spinners reported a pre tax profit for 1981 of £637,700 on a turnover of £11,591,000. Their success is based on a strategy of becoming the market leader through product and process development, notably Berber and felted yarns. The company is also export orientated with over 40% of sales going overseas.
Location:
Industry:
Size:
400 employees
Other setting(s):
1981

About

Abstract

The case concerns the success of a small wool spinning firm operating in one of the most badly affected sectors of the UK textile industry. Since 1977 there has been a decline of 40% in carpet production due to increased import penetration combined with a decrease in home demand and a fall in exports. Ossett Spinners reported a pre tax profit for 1981 of £637,700 on a turnover of £11,591,000. Their success is based on a strategy of becoming the market leader through product and process development, notably Berber and felted yarns. The company is also export orientated with over 40% of sales going overseas.

Settings

Location:
Industry:
Size:
400 employees
Other setting(s):
1981

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