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Case
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Reference no. 582-004-1
Subject category: Marketing
Authors: Malcolm Harper (University of Nairobi)
Published in: 1982

Abstract

The manager of a monopoly supplier of sacks in Kenya is faced with a number of imponderables regarding the supply of raw material and the demand from his major customers. He must make decisions as to future investment and production plans, and choice of products which may make less use of local materials but may nevertheless be necessary to meet competition.
Location:
Industry:
Size:
1,000 employees
Other setting(s):
1973

About

Abstract

The manager of a monopoly supplier of sacks in Kenya is faced with a number of imponderables regarding the supply of raw material and the demand from his major customers. He must make decisions as to future investment and production plans, and choice of products which may make less use of local materials but may nevertheless be necessary to meet competition.

Settings

Location:
Industry:
Size:
1,000 employees
Other setting(s):
1973

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