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Abstract
The content of "the new marketing concept" is well known, but it is not operationally defined. What, in a more concrete sense, characterises a market orientated enterprise? What actually happens to an enterprise that turns from production orientation to market orientation? How does this process affect the organisation?
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Abstract
The content of "the new marketing concept" is well known, but it is not operationally defined. What, in a more concrete sense, characterises a market orientated enterprise? What actually happens to an enterprise that turns from production orientation to market orientation? How does this process affect the organisation?