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Compact case
Case
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Reference no. 577-026-1
Subject category: Marketing
Published in: 1977
Length: 4 pages
Data source: Field research

Abstract

The content of "the new marketing concept" is well known, but it is not operationally defined. What, in a more concrete sense, characterises a market orientated enterprise? What actually happens to an enterprise that turns from production orientation to market orientation? How does this process affect the organisation?
Location:
Size:
Large
Other setting(s):
1960-1974

About

Abstract

The content of "the new marketing concept" is well known, but it is not operationally defined. What, in a more concrete sense, characterises a market orientated enterprise? What actually happens to an enterprise that turns from production orientation to market orientation? How does this process affect the organisation?

Settings

Location:
Size:
Large
Other setting(s):
1960-1974

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