Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Case
-
Reference no. 573-050-1
Subject category: Marketing
Published in: 1973
Length: 16 pages
Data source: Field research

Abstract

Case describes situation facing directors of the Royal Bank of Scotland, when Bank of England Treasury control of bank lending was withdrawn, and the Clearing-Scottish bank cartel abandoned in 1971. Directors are faced with a number of options in the light of the new opportunities, but critically suffer a dearth of relevant marketing information. The case demands some creativity in establishing a market research brief from an analysis of the Bank''s strategic needs and alternatives. Case relates high level fundamental market research to policy formulation problem.
Location:
Size:
Large
Other setting(s):
1971-1972

About

Abstract

Case describes situation facing directors of the Royal Bank of Scotland, when Bank of England Treasury control of bank lending was withdrawn, and the Clearing-Scottish bank cartel abandoned in 1971. Directors are faced with a number of options in the light of the new opportunities, but critically suffer a dearth of relevant marketing information. The case demands some creativity in establishing a market research brief from an analysis of the Bank''s strategic needs and alternatives. Case relates high level fundamental market research to policy formulation problem.

Settings

Location:
Size:
Large
Other setting(s):
1971-1972

Related