Subject category:
Strategy and General Management
Authors:
Lutz Kaufmann (WHU Otto Beisheim School of Management); Florian Clemens (WHU Otto Beisheim School of Management); Henning Hagen (WHU Otto Beisheim School of Management); Fabian Hedderich (WHU Otto Beisheim School of Management); Hendrik Sassmann (WHU Otto Beisheim School of Management)
Published by:
WHU - Otto Beisheim School of Management
Format:
.ppt
Subject category:
Strategy and General Management
Authors:
Florian Clemens (WHU Otto Beisheim School of Management); Henning Hagen (WHU Otto Beisheim School of Management); Lutz Kaufmann (WHU Otto Beisheim School of Management); Fabian Hedderich (WHU Otto Beisheim School of Management); Hendrik Sassmann (WHU Otto Beisheim School of Management)
Published by:
WHU - Otto Beisheim School of Management
Length: 19 pages
Subject category:
Strategy and General Management
Authors:
Lutz Kaufmann (WHU Otto Beisheim School of Management); Florian Clemens (WHU Otto Beisheim School of Management); Henning Hagen (WHU Otto Beisheim School of Management); Fabian Hedderich (WHU Otto Beisheim School of Management); Hendrik Sassmann (WHU Otto Beisheim School of Management)
Published by:
WHU - Otto Beisheim School of Management
Length: 18 pages
Data source: Field research
Topics:
Marketing; Brand management and branding; Europe, Germany market entry; Innovation, entrepreneurship; Entrepreneurial management; International management and international business; General management and strategy; Product management and pricing; Choice of distribution channels; Fashion, telecommunication and mobile phone; Strategy implementation; Competition and competitive strategy; Industry analysis; New product category
Subject category:
Strategy and General Management
Authors:
Lutz Kaufmann (WHU Otto Beisheim School of Management); Florian Clemens (WHU Otto Beisheim School of Management); Henning Hagen (WHU Otto Beisheim School of Management); Fabian Hedderich (WHU Otto Beisheim School of Management); Hendrik Sassmann (WHU Otto Beisheim School of Management)
Published by:
WHU - Otto Beisheim School of Management
Length: 21 pages
Data source: Field research
Topics:
Marketing; Brand management and branding; Europe, Germany market entry; Innovation, entrepreneurship; Entrepreneurial management; International management and international business; General management and strategy; Product management and pricing; Choice of distribution channels; Fashion, telecommunication and mobile phone; Strategy implementation; Competition and competitive strategy; Industry analysis; New product category
Related
Subject category:
Strategy and General Management
Authors:
Florian Clemens (WHU Otto Beisheim School of Management); Henning Hagen (WHU Otto Beisheim School of Management); Lutz Kaufmann (WHU Otto Beisheim School of Management); Fabian Hedderich (WHU Otto Beisheim School of Management); Hendrik Sassmann (WHU Otto Beisheim School of Management)
Published by:
WHU - Otto Beisheim School of Management
Length: 19 pages
Subject category:
Strategy and General Management
Authors:
Lutz Kaufmann (WHU Otto Beisheim School of Management); Florian Clemens (WHU Otto Beisheim School of Management); Henning Hagen (WHU Otto Beisheim School of Management); Fabian Hedderich (WHU Otto Beisheim School of Management); Hendrik Sassmann (WHU Otto Beisheim School of Management)
Published by:
WHU - Otto Beisheim School of Management
Length: 18 pages
Data source: Field research
Topics:
Marketing; Brand management and branding; Europe, Germany market entry; Innovation, entrepreneurship; Entrepreneurial management; International management and international business; General management and strategy; Product management and pricing; Choice of distribution channels; Fashion, telecommunication and mobile phone; Strategy implementation; Competition and competitive strategy; Industry analysis; New product category
Subject category:
Strategy and General Management
Authors:
Lutz Kaufmann (WHU Otto Beisheim School of Management); Florian Clemens (WHU Otto Beisheim School of Management); Henning Hagen (WHU Otto Beisheim School of Management); Fabian Hedderich (WHU Otto Beisheim School of Management); Hendrik Sassmann (WHU Otto Beisheim School of Management)
Published by:
WHU - Otto Beisheim School of Management
Length: 21 pages
Data source: Field research
Topics:
Marketing; Brand management and branding; Europe, Germany market entry; Innovation, entrepreneurship; Entrepreneurial management; International management and international business; General management and strategy; Product management and pricing; Choice of distribution channels; Fashion, telecommunication and mobile phone; Strategy implementation; Competition and competitive strategy; Industry analysis; New product category