Subject category:
Marketing
Published by:
Darden Business Publishing
Version: Rev 04.00
Length: 14 pages
Data source: Published sources
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Abstract
McDonald''s has recently launched the Arch Deluxe, a quarter-pound hamburger targeted at adults. Students must evaluate the product, the launch program, and the underlying marketing strategy in light of the company''s skills, resources, and brand position.
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Abstract
McDonald''s has recently launched the Arch Deluxe, a quarter-pound hamburger targeted at adults. Students must evaluate the product, the launch program, and the underlying marketing strategy in light of the company''s skills, resources, and brand position.
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Industry: