More search options
Basket icon
No items
Basket icon

Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Case
-
Reference no. UVA-M-0503
Subject category: Marketing
Authors: Yoshinobu Sato
Published by: Darden Business Publishing
Originally published in: 1996
Version: Rev 04.00
Length: 14 pages
Data source: Published sources
Topics: Brand management; Entrepreneurship; Market segmentation; Marketing strategy; Product positioning; Service industries, management; Alternative business issue or setting
Share a link: https://casecent.re/p/539
| No reviews for this item
This product has not been used yet
View our pricing guide or login to see prices.

Abstract

McDonald''s has recently launched the Arch Deluxe, a quarter-pound hamburger targeted at adults. Students must evaluate the product, the launch program, and the underlying marketing strategy in light of the company''s skills, resources, and brand position.
Industry:
Food, beverage
Teaching note
-
Reference no. UVA-M-0503TN
Subject category: Marketing
Product 268 (UVA-M-0503TN) has no authors
Published by: Darden Business Publishing
Published in: 1997
Length: 11 pages
Data source: Published sources
View full details

About

Abstract

McDonald''s has recently launched the Arch Deluxe, a quarter-pound hamburger targeted at adults. Students must evaluate the product, the launch program, and the underlying marketing strategy in light of the company''s skills, resources, and brand position.

Settings

Industry:
Food, beverage

Related

Teaching note
-
Reference no. UVA-M-0503TN
Subject category: Marketing
Product 268 (UVA-M-0503TN) has no authors
Published by: Darden Business Publishing
Published in: 1997
Length: 11 pages
Data source: Published sources
View full details