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The rising concerns about global warming spurred the need for sustainable development, and prompted measures such as the UN Convention on Climate Change and the Kyoto Protocol, which required the industrial countries to curb carbon emissions and pollution of the environment. While there has been a growing debate among the various segments - governments, scientists, businesses, and civil society - over the effects of global warming and the Kyoto Protocol, and the corporate responsibility to protect environment, a consensus has been building up among the business corporations, for environmental protection. The threat of global warming seemed to reinforce the triple bottom line - economic, social, and environmental sustainability - for the business corporations, and provide them with an opportunity to gain competitive advantage. This case attempts to trace some of the environmentally-friendly measures taken up by business corporations in the wake of the threat of global warming. It further helps in discussing how the threat could provide a business opportunity. A structured assignment ''705-016-4'' is available to accompany this case.