Alacrity Housing Chennai (A)

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Case

Reference no. E-0069-E

Subject category: Entrepreneurship

Authors: Jordan Mitchell (IESE Business School); Sita Ramakrishna Velamuri (IESE Business School)

Published by: IESE Business School

Originally published in: 2004

Version: 06/30/04

Length: 26 pages

Data source: Field research

Topics: Business ethics; Entrepreneurs; Ethical values

Share a link: https://casecent.re/p/57959

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Abstract

This is the first of a two-case series (E-0069-E and E-0070-E). The case describes the values-based management of Alacrity Housing, a construction company founded by Amol Karnad. The company takes a firm stand against corrupt practices, and achieves market leadership in a very short space of time.

Location:

India

Other setting(s):

1978-1994