Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 14 pages
Data source: Published sources
Topics:
American Telephone and Telegraph Company (AT&T); Restructuring; Diversifcation; Southwestern Bell Communications (SBC); Regional Bell Operating Companies (RBOC); Global telecom industry; Nobel Prize; Bell Labs; Transistor; Telephone; Alexander Graham Bell; Reverse merger; Mergers & acquisitions (M&A); Verizon and Sprint Nextel; Ma Bell and Baby Bell
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Abstract
Though American Telephone and Telegraph Company (AT&T) had strong product innovations in its early days, AT&T failed to adopt new technologies towards the late 20th century. Due to increased competition, it had lost its market leadership and incurred losses. Despite two major restructurings, it continued to incur losses. In January 2005, SBC Communications Inc, one of the ‘baby bells’ that was spun out from the company, acquired it in a reverse merger. This case provides insights into the troubles faced by AT&T over the decades and its restructuring activities to overcome them. The case helps students to discuss the possible reasons for failure of AT&T''s restructurings, the payoffs of the reverse merger of SBC and AT&T, and the future of the US telecom industry.
Location:
Industry:
Size:
USD30,537 million (2004 revenues)
Other setting(s):
1984-2005
About
Abstract
Though American Telephone and Telegraph Company (AT&T) had strong product innovations in its early days, AT&T failed to adopt new technologies towards the late 20th century. Due to increased competition, it had lost its market leadership and incurred losses. Despite two major restructurings, it continued to incur losses. In January 2005, SBC Communications Inc, one of the ‘baby bells’ that was spun out from the company, acquired it in a reverse merger. This case provides insights into the troubles faced by AT&T over the decades and its restructuring activities to overcome them. The case helps students to discuss the possible reasons for failure of AT&T''s restructurings, the payoffs of the reverse merger of SBC and AT&T, and the future of the US telecom industry.
Settings
Location:
Industry:
Size:
USD30,537 million (2004 revenues)
Other setting(s):
1984-2005