Subject category:
Strategy and General Management
Published by:
INSEAD
Version: 05.2005
Length: 5 pages
Data source: Field research
Share a link:
https://casecent.re/p/63169
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
This is a French version. Carlos Camarero led Rank Xerox's Wave C initiative. Wave I (to improve revenues) was successful and Wave II (to redefine sales processes) was disappointing. Carlos prepared to discuss with Rank Xerox's Managing Director (Bernard Fournier) Wave I's success, Wave II's failure, and lessons learned about best practice transfer. The case demonstrates difficulties associated with best practice transfer within a firm. It provides an example of what 'knowledge' is (eg, knowledge regarding best practices developed in different regions) and highlights problems with knowledge management (eg, how can firms spread identified knowledge to fully take advantage of it).
Industry:
Size:
USD5 billion
Other setting(s):
Early 1990s to 1996
About
Abstract
This is a French version. Carlos Camarero led Rank Xerox's Wave C initiative. Wave I (to improve revenues) was successful and Wave II (to redefine sales processes) was disappointing. Carlos prepared to discuss with Rank Xerox's Managing Director (Bernard Fournier) Wave I's success, Wave II's failure, and lessons learned about best practice transfer. The case demonstrates difficulties associated with best practice transfer within a firm. It provides an example of what 'knowledge' is (eg, knowledge regarding best practices developed in different regions) and highlights problems with knowledge management (eg, how can firms spread identified knowledge to fully take advantage of it).
Settings
Industry:
Size:
USD5 billion
Other setting(s):
Early 1990s to 1996