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This is the third of a three-case series (805-048-1 to 805-050-1). Case (A) describes how Naz Choudhury and his MBA team, having won the Oxford Venturefest ''best business start-up'' competition in 2001, for their imaginative Spice Kitchen plan, failed in the following six months to find either a suitable site or sufficient finance to launch the Japanese-style Indian restaurant. Forced to re-think the idea, Naz was inspired by Eric Schlosser''s Fast Food Nation attack on fast food chains. The result was RealBurgerWorld (RBW), a prototype ''real burger'' bar, with fresh ingredients, made while customers waited in premises half the size of the original Spice Kitchen. A suitable site was found in South West London, whilst finance for the reduced scale enterprise came from two ''business angel'' graduate partners. Readers of the case are invited to consider whether they too would invest in the proposal. In case (B), the difficulties of developing the site from November 2002, through opening in May 2003, to the financial year end in Match 2004 are detailed. Throughout this period a UK Channel 4 TV team filmed the partners'' highs and lows for a television series Risking it All, to be screened nationally in 2004. Should the partners have allowed TV coverage of the start-up, what actions should readers take to reduce shop losses and how could extra finance be raised at this difficult time, are the questions posed at this stage. Answers to these issues are provided in case (C), when the partners'' courage in permitting TV coverage was rewarded by a favourable public response to the programme, enabling RBW to finally reach break-even after 12 months in May 2004! The case can be used for undergraduate and MBA courses (writing business plans, dealing with operational problems) and owner-managers (raising finance, planning expansion). A video ''805-048-3'' is available to accompany the case series.