Product details

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Abstract

Queensland Rainforest Resort is the first Australian resort to be developed by a United States-based hospitality company committed to showcasing and preserving the extraordinary destinations in which their properties are located. Amid the natural beauty, however, not all is well. Although the resort attracts visitors from all over the world, in part due to the strength of its presence on the Internet, the global downswing in international travel, fueled by the decrease in visitors from the United States, is a significant problem for the resort. Part of the corporate strategy is to save money and increase profitability and to use technology to improve and streamline both internal and external functions. In this case, the use of technology to help save money and increase efficiencies comes at a cost and may jeopardize customer privacy, company security and employee productivity. This case was sponsored by the Indiana University CIBER Case Collection.
Location:
Size:
Multinational, mid-size
Other setting(s):
2006

About

Abstract

Queensland Rainforest Resort is the first Australian resort to be developed by a United States-based hospitality company committed to showcasing and preserving the extraordinary destinations in which their properties are located. Amid the natural beauty, however, not all is well. Although the resort attracts visitors from all over the world, in part due to the strength of its presence on the Internet, the global downswing in international travel, fueled by the decrease in visitors from the United States, is a significant problem for the resort. Part of the corporate strategy is to save money and increase profitability and to use technology to improve and streamline both internal and external functions. In this case, the use of technology to help save money and increase efficiencies comes at a cost and may jeopardize customer privacy, company security and employee productivity. This case was sponsored by the Indiana University CIBER Case Collection.

Settings

Location:
Size:
Multinational, mid-size
Other setting(s):
2006

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