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Compact case

Pro Organics (A)

Case

-

Reference no. 9B05M003

Subject category: Entrepreneurship

Authors: Stewart Thornhill (Ivey Business School, Western University); Julie Harvey Gosse (Ivey Business School, Western University)

Published by: Ivey Publishing

Originally published in: 2004

Version: 2009-09-30

Length: 5 pages

Data source: Field research

Topics: Acquisitions; Expansion; Market strategy

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Abstract

Pro Organics is a major distributor of organic fresh food. The owner is faced with the decision of broadening the company''s market and opening a second location. The owner must develop an expansion strategy to test and ensure the viability of success in the new market. The supplement ''Pro Organics (B)'' (9B05M004) discusses how the owner must re-evaluate the company''s future direction in response to the possibility of a shrinking market and an increasing trend of industry consolidation. An 8-minute video supplement is also available, product (7B05M003).

Location:

Industry:

Agricultural services

Size:

Medium

Other setting(s):

1997

About

Abstract

Pro Organics is a major distributor of organic fresh food. The owner is faced with the decision of broadening the company''s market and opening a second location. The owner must develop an expansion strategy to test and ensure the viability of success in the new market. The supplement ''Pro Organics (B)'' (9B05M004) discusses how the owner must re-evaluate the company''s future direction in response to the possibility of a shrinking market and an increasing trend of industry consolidation. An 8-minute video supplement is also available, product (7B05M003).

Settings

Location:

Industry:

Agricultural services

Size:

Medium

Other setting(s):

1997

Related

Thumbnail image for product with reference number 8B05M03

Pro Organics (A) and (B)

Teaching note

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Reference no. 8B05M03

Subject category: Strategy and General Management

Authors: Stewart Thornhill (Ivey Business School, Western University); Julie Harvey Gosse (Ivey Business School, Western University)

Published by: Ivey Publishing

Originally published in: 2004

Version: 2005-02-22

Length: 8 pages

Data source: Field research

View full details

Thumbnail image for product with reference number 9B05M004

Compact case

Pro Organics (B)

Case

-

Reference no. 9B05M004

Subject category: Entrepreneurship

Authors: Stewart Thornhill (Ivey Business School, Western University); Julie Harvey Gosse (Ivey Business School, Western University)

Published by: Ivey Publishing

Originally published in: 2004

Version: 2009-09-30

Length: 2 pages

Data source: Published sources

Topics: Expansion; Acquisitions; Market strategy

View full details

Thumbnail image for product with reference number 7B05M003

Pro Organics (A) and (B)

Supporting video

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Reference no. 7B05M003

Subject category: Strategy and General Management

Authors: Stewart Thornhill (Ivey Business School, Western University); Julie Harvey Gosse (Ivey Business School, Western University)

Published by: Ivey Publishing

Published in: 2006

Length: 8 minutes

Data source: Field research

Topics: Expansion; Entrepreneurship; Market strategy; Acquisitions

Notes: Customers are advised to view the preview copy before ordering. File size 763.4MB. Click for more information.

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