Subject category:
Entrepreneurship
Published by:
Ivey Publishing
Version: 2009-09-30
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Abstract
Pro Organics is a major distributor of organic fresh food. The owner is faced with the decision of broadening the company''s market and opening a second location. The owner must develop an expansion strategy to test and ensure the viability of success in the new market. The supplement ''Pro Organics (B)'' (9B05M004) discusses how the owner must re-evaluate the company''s future direction in response to the possibility of a shrinking market and an increasing trend of industry consolidation. An 8-minute video supplement is also available, product (7B05M003).
About
Abstract
Pro Organics is a major distributor of organic fresh food. The owner is faced with the decision of broadening the company''s market and opening a second location. The owner must develop an expansion strategy to test and ensure the viability of success in the new market. The supplement ''Pro Organics (B)'' (9B05M004) discusses how the owner must re-evaluate the company''s future direction in response to the possibility of a shrinking market and an increasing trend of industry consolidation. An 8-minute video supplement is also available, product (7B05M003).