Product details

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Compact case
Case
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Reference no. 9B05M003
Subject category: Entrepreneurship
Published by: Ivey Publishing
Originally published in: 2004
Version: 2009-09-30
Length: 5 pages
Data source: Field research

Abstract

Pro Organics is a major distributor of organic fresh food. The owner is faced with the decision of broadening the company''s market and opening a second location. The owner must develop an expansion strategy to test and ensure the viability of success in the new market. The supplement ''Pro Organics (B)'' (9B05M004) discusses how the owner must re-evaluate the company''s future direction in response to the possibility of a shrinking market and an increasing trend of industry consolidation. An 8-minute video supplement is also available, product (7B05M003).
Location:
Size:
Medium
Other setting(s):
1997

About

Abstract

Pro Organics is a major distributor of organic fresh food. The owner is faced with the decision of broadening the company''s market and opening a second location. The owner must develop an expansion strategy to test and ensure the viability of success in the new market. The supplement ''Pro Organics (B)'' (9B05M004) discusses how the owner must re-evaluate the company''s future direction in response to the possibility of a shrinking market and an increasing trend of industry consolidation. An 8-minute video supplement is also available, product (7B05M003).

Settings

Location:
Size:
Medium
Other setting(s):
1997

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