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Supporting video
-
Reference no. IMD-6-0278-V
Subject category: Production and Operations Management
Authors: Ralf W Seifert (International Institute for Management Development (IMD)); Carlos Cordon (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Published in: 2005
Length: 7 minutes
Data source: Field research
Topics: Supply chain management; Outsourcing; China; Asia; High tech; DVD; Sourcing; Procurement; Intellectual property
Notes: File size 577.1MB. Click for more information.
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Abstract

This video is to accompany the case. Unaxis Data Storage, a branch of a large European high tech company, is facing a difficult choice. Since most of its customer base is in Asia, the management has to come up with a solution to manufacture some of its product in Asia and generate some cost saving. Yet, the company wants to keep control of its supply chain and its intellectual property.
Location:
Europe, China
Industry:
High tech (technology)
Size:
7,000 employees, CHF1.78 billion
Other setting(s):
2005
Teaching note
-
Reference no. IMD-6-0278-T
Subject category: Production and Operations Management
Authors: Carlos Cordon (International Institute for Management Development (IMD)); Ralf W Seifert (International Institute for Management Development (IMD)); Francois Jager (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2006
Version: 28.07.2006
Length: 18 pages
Data source: Field research
View full details
Case
-
Reference no. IMD-6-0278
Subject category: Production and Operations Management
Authors: Ralf W Seifert (International Institute for Management Development (IMD)); Carlos Cordon (International Institute for Management Development (IMD)); Henrik Eklund (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2005
Version: 15.07.2011
Revision date: 7-Oct-2011
Length: 11 pages
Data source: Field research
Topics: Supply chain management; Outsourcing; China; Asia; High tech; DVD; Sourcing; Procurement; Intellectual property
View full details
Compact case
Case
-
Reference no. IMD-6-0279
Subject category: Production and Operations Management
Authors: Ralf W Seifert (International Institute for Management Development (IMD)); Carlos Cordon (International Institute for Management Development (IMD)); Francois Jager (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2005
Version: 15.07.2011
Revision date: 7-Oct-2011
Length: 3 pages
Data source: Field research
Topics: Supply chain management; Outsourcing; China; Asia; High-tech (technology); DVD; Sourcing; Procurement; Intellectual property
View full details

About

Abstract

This video is to accompany the case. Unaxis Data Storage, a branch of a large European high tech company, is facing a difficult choice. Since most of its customer base is in Asia, the management has to come up with a solution to manufacture some of its product in Asia and generate some cost saving. Yet, the company wants to keep control of its supply chain and its intellectual property.

Settings

Location:
Europe, China
Industry:
High tech (technology)
Size:
7,000 employees, CHF1.78 billion
Other setting(s):
2005

Related

Teaching note
-
Reference no. IMD-6-0278-T
Subject category: Production and Operations Management
Authors: Carlos Cordon (International Institute for Management Development (IMD)); Ralf W Seifert (International Institute for Management Development (IMD)); Francois Jager (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2006
Version: 28.07.2006
Length: 18 pages
Data source: Field research
View full details
Case
-
Reference no. IMD-6-0278
Subject category: Production and Operations Management
Authors: Ralf W Seifert (International Institute for Management Development (IMD)); Carlos Cordon (International Institute for Management Development (IMD)); Henrik Eklund (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2005
Version: 15.07.2011
Revision date: 7-Oct-2011
Length: 11 pages
Data source: Field research
Topics: Supply chain management; Outsourcing; China; Asia; High tech; DVD; Sourcing; Procurement; Intellectual property
View full details
Compact case
Case
-
Reference no. IMD-6-0279
Subject category: Production and Operations Management
Authors: Ralf W Seifert (International Institute for Management Development (IMD)); Carlos Cordon (International Institute for Management Development (IMD)); Francois Jager (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2005
Version: 15.07.2011
Revision date: 7-Oct-2011
Length: 3 pages
Data source: Field research
Topics: Supply chain management; Outsourcing; China; Asia; High-tech (technology); DVD; Sourcing; Procurement; Intellectual property
View full details