Subject category:
Strategy and General Management
Published by:
IBS Research Center
Length: 10 pages
Data source: Published sources
Topics:
Intel Corp; Customer oriented reorganisation; PDA (personal digital assistant); Desktop computers; Domestic customer; Corporate customer; Advanced micro devices; Intel 855 chip set; LAN (local area network); Pentium processor; Hewlett-Packard; IBM; Paul Otellini; Digital Home Group; Capacity planning
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Abstract
Intel Corp entered a phase of transition, when in November 2004, its board named Paul Otellini (President and Chief Operating Officer), as the new Chief Executive Officer (CEO). On 17 January 2005, Paul Otellini announced his plan to reorganise Intel''s operations, in order to boost sales of its high-end microprocessors, by penetrating new markets. Under the guidance of the new CEO, the company set up five new divisions to develop advanced features for products like desktop computers, notebooks, personal digital assistants (PDA) etc, in order to focus on specific segments like domestic customers, corporate customers and small-businesses. To increase the sales of its processors, the company considered the non-PC (personal computer) devices such as digital cameras and other electronic equipment. The case discusses Intel''s reorganisation in order to become more customer oriented along with the challenges that the company might face.
Location:
Other setting(s):
2004-2005
About
Abstract
Intel Corp entered a phase of transition, when in November 2004, its board named Paul Otellini (President and Chief Operating Officer), as the new Chief Executive Officer (CEO). On 17 January 2005, Paul Otellini announced his plan to reorganise Intel''s operations, in order to boost sales of its high-end microprocessors, by penetrating new markets. Under the guidance of the new CEO, the company set up five new divisions to develop advanced features for products like desktop computers, notebooks, personal digital assistants (PDA) etc, in order to focus on specific segments like domestic customers, corporate customers and small-businesses. To increase the sales of its processors, the company considered the non-PC (personal computer) devices such as digital cameras and other electronic equipment. The case discusses Intel''s reorganisation in order to become more customer oriented along with the challenges that the company might face.
Settings
Location:
Other setting(s):
2004-2005