Subject category:
Strategy and General Management
Published by:
IBS Research Center
Length: 25 pages
Data source: Published sources
Share a link:
https://casecent.re/p/69196
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
The aviation industry in India underwent a major change in 1994, after the private operators were allowed to operate on scheduled routes. Although seven airlines began their operations, only two players survived. The case discusses in detail how the private airlines and the low cost carriers are trying to tap the huge potential available for them in India. Finally, the case highlights the challenges faced by these new entrants. The case includes a note on the low cost airlines of the US and UK.
About
Abstract
The aviation industry in India underwent a major change in 1994, after the private operators were allowed to operate on scheduled routes. Although seven airlines began their operations, only two players survived. The case discusses in detail how the private airlines and the low cost carriers are trying to tap the huge potential available for them in India. Finally, the case highlights the challenges faced by these new entrants. The case includes a note on the low cost airlines of the US and UK.
Settings
Location:
Industry:
Size:
Low cost carriers market share 60% (2004)
Other setting(s):
1932-2006